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Closed-circuit television (CCTV) is the use of video cameras to transmit signal to a specific, limited set of monitors. It differs from broadcast television in that the signal is not openly transmitted, though it may employ point to point wireless links. CCTV is often used for surveillance in areas that may need monitoring such as banks, casinos, airports, military installations and convenience stores.
In industrial plants, CCTV equipment may be used to observe parts of a process from a central control room; when, for example, the environment is not comfortable for humans. CCTV systems may operate continuously or only as required to monitor a particular event.
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VideoMining is a software solution for retailers that allows legacy CCTV systems to become a business operations system by delivering real business benefit. VideoMining will contribute to improved:
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Productivity
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Store Design
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Customer Research
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Marketing Support
Using CCTV cameras to track individuals around a store the software collates this data to provide patterns of behaviour which is segmented by gender, age group and ethnicity. This information can be used for:
Customer Traffic Analysis
Space design
Effectiveness of Customer Service
Customer Activity
Merchandising
Media Management
Customer Segmentation
Customer centred strategies
Dynamic Queue Management
Solutions
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