Database Management is a crucial element to direct marketing success and helps to ensure a higher response percentage to every direct mail campaign.
Database Management Services :-
Custom Program Development.
Standard and custom reporting.
Historical data capture for trend analysis.
Marketing Database development and management.
Sophisticated query tools for customer profiling and target segmentation.
»
Accuracy checks by validation routines including table look-ups, data/range and relationship validation.
»
Rigorous quality control checks at all steps of data capturing.
»
Checks for accuracy of data at all stages.
»
Regular data maintenance, for example de-duplication, mixed case conversion, salutation generation, post coding, adding telephone numbers or mail sort.
»
Scalable database structure to meet the requirements five years henceforth.
»
Customized Design through audit of the existing structure, audit of the users, combined with the information gathered from your business forecast plan.
»
Master Database / integrated store of information collected from other systems which becomes the foundation for decision support and data analysis.
»
Structured and common information pool for all users across the organization.
»
Segmenting data as per users requirements.
»
Trend generation/analysis across parameters.
»
Marketing tool by generation of customer psychographics.
»
Improved decision-making for organizations overwhelmed by the sheer volume and complexity of data.
»
Information is made available to the business analysts and executives for browsing, analysis and reporting.
